Building Capacities of Civil Society Organisations for Effective Media Relations
Author: Majda Tafra Vlahovic Publisher: Technical Assistance for Civil Society Organizations (TACSO) Date: 2013 Volume: 31 pages, pdf Description The relationship between the media and civil society organisations can be considered one of the main pillars in the success of public relations function of an organisation which has as its aim creating trust and achieving common understanding of the organisation with its stakeholders and publics it serves. While this general statement applies to all organisations regardless of the social sector they belong to, it is even more relevant to the civil society organisations whose mainstream activities are focused on social interests and the rights of citizens. If the reason fort being of civil society organisations is to broaden the limitations and boundaries within legal social framework and sometimes even beyond it, then this core function of civil society organisations can hardly be realised without the support of media and developed function of media relations