Better cooperation - mutual interest
Publisher: Technical Assistance for Civil Society Organizations (TACSO)
Date: May 2013
Volume: 23 pages, pdf
Description
This report provides an analysis and evaluation of the relations between Civil Society Organizations (CSO) and media outlets. Methods of analysis consist of surveys with civil society and media representatives, combined with individual interviews, where necessary, in order to provide a clearer picture of the matter through qualitative evaluation, as well. TACSO press clipping reports and analysis of three month monitoring on the quantitative and qualitative presence of the CSOs in Kosovar media is also part of this study. Results of data analyzed through surveys show that the presence of CSOs in media is rather low - once in two months, being the trend of majority of the CSO representatives. Media representatives elaborate that civil society events are attractive when they provide quality information and innovative ways of transmitting their messages. CSOs argue that media are more interested in covering political developments and scandals. Media monitoring shows that media almost always cover reactions of CSOs after a certain political or economy development.