Social Media for Social Good
Publisher: Technical Assistance for Civil Society Organizations (TACSO)
Date: 2013
Volume: 8 pages, pdf
Description
The research was conducted in collaboration with the agency Lude ribe Ltd and EU Technical Assistance for Civil Society Organisations (TACSO) in IPA countries, Croatia Office, on 567 organizations, foundations, organizations and civic initiatives in Croatia. The survey was conducted on-line, and respondents were contacted and prompted by e-mail, through media and social networks. We are aware of the fact that, although the number of surveyed nonprofit organizations is relatively large, the results may not be fully representative and may not give a true picture of the use of social media among civil society organizations in Croatia. But despite this, the results are substantially reliable and provide an adequate basis for the development of new manuals and tools to improve marketing and communication strategies of civil society organizations, with the aim of strengthening and developing their capacity and skills to actively participate in social processes for the common good through modern means of communication, information and advocacy